If you’re like me, you don’t have the $15,000 minimum to hire a publicity agent who will do the work you find horrifying – promoting you and your book. You’ve nurtured this manuscript for at least a year and it’s probably been gestating for longer than the traditional nine-months.
When we stay with this metaphor of “birthing” your book, as if it were a baby, we wouldn’t hesitate sharing photos of our new born. But, when it comes to marketing our own work, many of us feel we’d be turning into that slick, sales guy that won’t get off our back when we just want to browse. What if there were another way to get out there?
Here are a few tips to consider if you’re a new author who feels sick to her stomach when she thinks about sharing her latest work.
• Be willing to get in front of those “just right” buyers by interviewing them in sections of the bookstores where your book would be placed. In a very relaxed way, tell them you’re conducting research about your audience. Ask if they’d share their favorite authors in this genre, where they shop, what magazines they read, their website, blog, what radio/TV programs they love, etc.
• Create a website (my favorite website builder is www.wordpress.com). Dedicate this site to selling your book and link it to your blog with aspects of your book’s message and philosophy.
• Start selling your ideas via products on your website. Keep it simple and book-related. You can do this through Ezines, newsletters, articles, booklets (often no more than 52 pages). People purchase my products from my website via www.PayPal.com. Some of my friends use www.CornerstoneCart.com.
• Find out the name of the book buyers in your favorite local independent or blockbuster bookstores. Ask them if they’d be willing to let you give a reading or have a place on their shelf. Keep on expanding your presence.
• Get visible in multiple arenas that are free to you: local radio, local access TV, local magazines, Biznik.com, Chamber of Commerce as well as all relevant business venues in your locale.
• If your book has an inspirational or spiritual agenda, I’m sure your denomination or sites of spiritual affiliation would welcome a presentation, plus back-of-the-room book sales. This will help you share your message and, perhaps, get specific referrals for speaking publicly (for pay) as an author.
• Join relevant business networks and offer a free event — based on your book’s key points. Make them available at the back of the room for a discount. Be sure to have a evaluation form that will give you feedback about your presentation and, most important, further recommendations for future event offerings.
• Build your mailing list and get your book into the hands of those who will give you great testimonials; these can go on the back of your book AND the front of it.
• Use the right key words to reach audience in your electronic promotions; If there’s anything else you want to know about succeeding in your book publishing, marketing and promoting endeavors, please schedule a sample session with me by calling (206) 617-8832 and see my webpage: www.AuthorizeU.com
Jennifer Manlowe (PhD, CPC), founder of Life Design Publishing, is an award-winning author, international speaker, content editor and certified book publishing coach with over 20 years of experience helping people create and publish their book(s).
The above essay is “lifted” from Jennifer’s recent book Getting Into Print: The Art and Practice of Becoming A Visible Expert, which can be ordered HERE.
Be sure to schedule a 15-minute complimentary book coaching session via email: AuthorizeU@gmail.com. If we begin working together, my eBook—Writing From Life: A Wise Guide to Publishing Your Memoirs—will be yours as part of the coaching package.